Business Track

If you believe that people come to us to learn just because dancing is fun, you are missing the boat. We’ll cover the soul baring reasons and motivations that 90 % of studios never understand. Jerry Seinfeld said something about comedians that applies to the dance industry. We are in the business of selling HOT AIR. 

Everything we cover will have a reason and a method to achieve critical lessons,  

At the end of the day the target goals will be :

Increase your bottom line, cut your need for expensive advertising, increase your student body and increase customer retention.

Prior to the cruise we will ask you to fill out a questionnaire with issues you face, goals for your particular studios, an honest assessment of your student body, teachers and staff. We will tailor at least one day to covering as many of the questions as possible. 

We will go through a progression of 

• HOW TO BRING IN THE MOST NEW STUDENTS
• HOW YOUR FRONT DESK LOSES SALES BEFORE THEY HAPPEN
• WHY YOUR WEBSITE IS KILLING YOU
• WHY A NEW STUDENT’S EXPERIENCE IN YOU STUDIO IS UNREMARKABLE
• WHY STUDENTS TAKE AT OTHER STUDIOS
• WHY YOUR PARTIES HAVE NO ENERGY
• WHY OUR CLASSES HAD MORE MEN THAN WOMEN FOR 15 YRS
• HOW TO GET STUDENTS TO COME 3-4 TIMES PER WEEK
• HOW INTERNAL SHOWCASES MAKE MORE $$$ THAN OUTSIDE COMPS
• HOW TO CREATE ROOTS FOR YOU STUDENTS SO THEY NEVER LEAVE
• HOW TO GET INTO LOCAL CORPORATIONS
• HOW TO LOCK IN EVERY INFO CALL
• UNDERSTAND WHY COMPANIES SUCH AS COSTCO GIVE AWAY PRODUCT
• WHY HAVING STUDENTS LEARN ONE DANCE FIRST CAN BE BETTER THAN TRYING TO SELL THEM ON SEVERAL
• HOW TO FILL YOUR PARTIES
• BUILDING THE BEST TYPE OF STAFF
• MULTIPLE REVENUE STREAMS YOU NEVER THOUGHT OF
• HOW TO HANDLE PROBLEM STUDENTS OR STAFF
• CREATING MULTIPLE DANCE DEPARTMENTS.

Every studio has different issues, needs and wants.  Our solutions have worked for studios big and small. Our methods developed from deep study of studios in every corner of the world, programs with fantastic legacies like BYU & USC, master trainers from Fred Astaire, Arthur Murrays, psychology professors (one who simultaneously taught over 50,000 dance students often in classes of 250 over 50 years of teaching) and training from masters in the hospitality industry. YOU STUDIED WITH DANCE MASTERS TO LEARN HOW TO DANCE. NOW STUDY WITH DANCE BUSINESS MASTERS TO REALLY BE SUCCESSFUL.