Problem #1 Understanding the Spectrum of the Financial Impact I’ll try to keep this one short. Regardless of what type of studio you have, sub 2500 sq ft, 2500 -7500 sq ft or +7500 sq ft, Mostly private, mostly group, social, competitive, OR for professional teachers- Your business is going to go down. Let’s try to define the situation first before we throw out a bunch of solutions. Example 1. Let’s say you only teach rich students. You may be all right, but let’s look at your base. If I own a stack of apartment buildings, more than 1/2 of…

Welcome all new members. Please read this before posting so you understand our mission. Thanks This is for professionals in the Ballroom, Swing , Salsa, Tango, Country worlds. Basically any partner form. I feel like Yoda going into exile on Dagobah at the end of Revenge of the Sith. I have spent 2 months running scenarios and exchanging ideas with mentors and friends in the Restaurant/Hospitality industry. In the last few days I have started to see what I predicted, the collapse of many studios around the country.  Please bear with me (I know it’s hard for me to write…

 Business TrackIf you believe that people come to us to learn just because dancing is fun, you are missing the boat. We’ll cover the soul baring reasons and motivations that 90 % of studios never understand. Jerry Seinfeld said something about comedians that applies to the dance industry. We are in the business of selling HOT AIR. Everything we cover will have a reason and a method to achieve critical lessons,  At the end of the day the target goals will be :Increase your bottom line, cut your need for expensive advertising, increase your student body and increase customer retention.Prior to…

Global PDIA  West Coast Swing Certification Course Welcome to the Global Professional Dance Instructors Association (GPDIA) Our goal is to train and certify dance instructors all over the globe using time tested methods by top reputable instructors in all styles of partner dancing but primarily West Coast Swing.   Why should you be a certified instructor?  Great question…..But the best question to ask your self is “What qualifies me to teach”  There are self proclaimed instructors all over the world that are charging unwarranted rates for lessons that they should be paying to the student instead…..Just because a dancer has…